BEHIND THE SCENES
PHARRELL WILLIAMS ON SET, PHOTO CREDIT LIZ SOTELO (CAKE UNIT PHOTOGRAPHER/VIDEOGRAPHER)
SAMPLE BTS WORK
(UNION & NON-UNION)
THE ORIGNIAL BTS COMPANY
CAKE was the first company in North America to take Behind-The-Scenes (BTS) for brands to the next level. With the Internet and social media boom, brands can no longer look at BTS as a novelty. Sometimes the pieces created by CAKE generate more online impressions than the primary commercial.
THE MOST TRUSTED
NAME IN THE INDUSTRY
Working with celebrities brings its own set of challenges. CAKE is exteremly experienced in dealing with celebrities, their management and navigating the set with utmost diplomacy. Rest assured, CAKE employees are highly vetted and trained to operate in such atmospheres.
HOW IT WORKS
You tell us what you need and we make it happen. Our project planner will suggest a plan of execution (number of cameramen, field producer for interview and sound recordist if necessary, etc.). Whether you need a one-person capture of behind-the-scenes for a commercial, PR interviews, fashion films, music video bts, or a full on production for an online commercial, we have you covered.
We have a full-service post department if editing/coloring/soundmixing is needed. We edit and provide final delivery for over half of our clients.
As with everything at CAKE, we keep it simple. All of our crew members wear all black, all the time. So don't worry about one of our crew getting caught in a reflection, wearing a logo that competes with your clients', or looking unprofessional. We keep it tight.
CAKE crew members never solicit. We are part of YOUR crew. Half of our clients are other production companies sub-contracting the behind-the-scenes to us.
If you have questions, the easist thing to do is drop an email or call us. We're more than happy to discuss potential jobs or answer any inquiries you may have.
Our slogan includes ETC. for projects where clients need more than BTS. Our directors have worked with brands like Vogue, Michael Kors, Stuart Weitzman, Ford, Chevrolet and P&G to create original digital content. Let us know if you need more than BTS.